A well-defined B2B customer persona enables you to connect with the right decision-makers.
Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.
The Basics of B2B Buyer Profiles
A B2B customer persona is a strat
Creating a B2B customer persona is essential to developing a successful marketing and sales strategy.
To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.
Understanding B2B Personas
It includes information about their
From accounting and IT to marketing and HR, business services help reduce costs across all sectors.
If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.
The Role of Services in Business Operations
They